Why your number quality matters

Your WhatsApp number has a reputation, and Meta measures it. If people block or report your messages, quality falls; if it falls far enough, Meta reduces how much you can send and, in the worst case, disables the number. There is no quick appeal and no spare number: it is the most fragile asset you own.

What Meta measures#

Meta does not read your messages to judge them. It measures how people react to them: blocks, reports and silence. A message that is irrelevant to the person receiving it costs quality even if it is perfectly written and approved.

Which gives an unintuitive rule: sending less and better protects your capacity to send more later.

Messaging tiers#

Meta assigns every number a tier that limits how many new conversations you may start per day:

«50/día» (50/day) · «250/día» · «1.000/día» · «10.000/día» · «100.000/día» · «sin límite» (unlimited)

The tier rises with sustained use and good quality, and falls when quality drops. Meta manages it, not Konverda: we respect it and show it in «Ajustes» (settings) → «Canal» (channel) → «Envío» (sending) as soon as Meta tells us.

The daily limit you set#

On top of Meta’s ceiling, you set your own «límite diario de conversaciones» (daily conversation limit) in «Ajustes» → «Canal» → «Envío». The limit that actually applies is always the lowest of the three: your limit, Meta’s tier, and the «arranque progresivo» (progressive warm-up).

The same screen tells you today’s effective limit, so you never have to work it out.

«Arranque progresivo», for new numbers#

A brand-new number that starts by sending a thousand messages is a marked number. The «arranque progresivo» prevents that: the limit grows with real usage, never above twice your best day in the last week, and never below the floor you set.

Only completed days count, so what you send today cannot raise today’s limit.

The pace of sending#

Konverda never sends a wave all at once. Messages leave staggered, at around 12 per minute, through the send queue. The wave composer reminds you while you build it: «~12/min escalonado · tope N/24h» (≈12/min staggered · cap N/24h).

There is a second limit no setting solves: how many people you can actually answer. Every conversation you open may reply, and the 24-hour window starts running from that moment. Do not open more conversations than your team can answer in a day.

«Guardián» (guardian) or «Manual»#

In «Ajustes» → «Canal» you choose what the platform does when Meta flags your number:

• «Guardián» — the system acts on its own: it pauses sending and resumes when the number recovers. It explains afterwards.
• «Manual» — it detects the same things and warns you, but the controls stay yours.

Some things cannot be switched off in either mode: consent and opt-outs, the stop on a Meta block, and the number’s tier ceiling.

When something happens you get a notification with the fact and its consequence: quality at risk and sending paused, account disabled and sending paused, quality recovered and sending resumed.

Pausing and resuming by hand#

The «Pausar envíos» (pause sending) button in «Ajustes» → «Canal» is yours and only yours: no automatic signal can lift it. While sending is paused, campaigns and automations hold their messages in the queue and release them when you resume — nothing is lost.

What actually protects the number#

• Only write to people who agreed to hear from you. The opt-in rule exists for this.
• Keep the opt-out footer on marketing templates. An easy opt-out is infinitely better than a report.
• Segment. A relevant wave to three hundred people does less damage than an irrelevant one to three thousand.
• Put new numbers into service with the «arranque progresivo» on.
• Reply. An answered conversation is the cheapest positive signal there is.